Monday, September 10, 2007

Information Design I:

"Information Design: Emergence of a New Profession," by Robert E. Horn

Horn defines Information Design as the art or science of preparing information so that it can be used by people effectively. Information Design enables people to access the right information at the right time in the most efficient form. The goals of this field are to:


  1. Develop understandable documentation that is easily retrievable and easy to apply to practical solutions.
  2. Design human-computer interfaces that are natural, navigable and intuitive.

Structured writing is the foundation to some areas of information design. Structured writing ensures that "all relevant subject matter has been obtained and is presented in the form of user needs." Structured writing consists of techniques for analyzing, organizing and depicting information blocks or units of information.

As a profession, information design is experiencing a variety of tension due to a clashing of ideologies between graphic designers and technical communicators.

In recent years the field has seen a increase in the ratio of visual elements to words and has also seen a shift in the degree of integration between visual elements and words.

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